Privacy Policy

GutExpert.bg

1. DATA CONTROLLER INFORMATION

“Gut Expert” Ltd., UIC: [●], with registered address: Knyaz Boris I - 133, Varna 9002, Bulgaria (hereinafter referred to as “we”, “us”, or the “Data Controller”). Contact email: hello@gutexpert.com

2. GENERAL INFORMATION

We protect your personal data in accordance with Regulation (EU) 2016/679 (GDPR), the Bulgarian Personal Data Protection Act, and applicable EU legislation.

This Privacy Policy explains what personal data we collect, why we process it, on what legal basis, and how we protect it.

3. TYPES OF DATA WE COLLECT

• Full name
• Email address
• Phone number (if provided)
• Billing and delivery address
• IP address and device information
• Order history
• Payment data (processed by third-party payment providers – we do not store card details)

4. PURPOSES OF DATA PROCESSING

We process your personal data for the following purposes:

• Order processing and fulfillment
• Delivery of products
• Billing and accounting obligations
• Customer support
• Marketing communications (only with explicit consent)
• Website optimization and analytics

5. LEGAL BASIS FOR PROCESSING

We process personal data under the following legal bases:

• Article 6(1)(b) GDPR – performance of a contract
• Article 6(1)(c) GDPR – legal obligation (accounting/tax requirements)
• Article 6(1)(a) GDPR – consent (marketing & newsletter)
• Article 6(1)(f) GDPR – legitimate interest (service improvement and fraud prevention)

6. DATA RETENTION PERIODS

• Order data: up to 10 years (legal accounting requirement)
• Abandoned carts: up to 30 days
• Marketing data: until consent is withdrawn
• Customer support communications: up to 12 months

7. DATA SHARING

We may share your data only with the following categories of recipients:

• Courier company (Speedy AD)
• Payment service providers (card processors)
• Accounting service providers
• Shopify (e-commerce platform provider)

All third parties process data in compliance with GDPR requirements.

8. INTERNATIONAL DATA TRANSFERS

Some data may be processed outside the EU (e.g. Shopify infrastructure or third-party services). In such cases, appropriate safeguards such as Standard Contractual Clauses (SCCs) are applied.

9. COOKIES

We use cookies for:

• Website functionality
• Analytics and performance tracking
• Advertising and marketing (Meta / Google Ads)

You may manage or disable cookies through your browser settings or via our cookie banner.

10. NEWSLETTER & MARKETING

We send marketing communications only if you have explicitly consented.

• You may withdraw consent at any time
• Every marketing email includes an unsubscribe option

11. YOUR RIGHTS

Under GDPR, you have the following rights:

• Right of access
• Right to rectification
• Right to erasure (“right to be forgotten”)
• Right to restriction of processing
• Right to data portability
• Right to object
• Right to withdraw consent at any time

To exercise your rights, please contact us at: hello@gutexpert.com

12. DATA SECURITY

We implement appropriate technical and organizational measures to protect your data against:

• unauthorized access
• loss or destruction
• misuse or disclosure

13. AUTOMATED DECISION-MAKING

We do not use automated decision-making or profiling that produces legal or similarly significant effects on users.

14. MINORS

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

15. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

16. CONTACT INFORMATION

Gut Expert Ltd.
Knyaz Boris I - 133, Varna 9002, Bulgaria
Email: hello@gutexpert.com

17. SUPERVISORY AUTHORITY

Commission for Personal Data Protection (CPDP), Bulgaria

Last updated: 2026